In this powerful episode of The Mike Litton Experience, we sit down with Bob Moog, co-founder of University Games, to uncover how he turned just $20,000 and a bold vision into one of the most influential companies in the board game industry.
🎲 Bob shares real-world lessons on leadership, innovation, and ethical entrepreneurship, drawing from his 40+ years of experience. Learn how he’s:
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Built a global company with hundreds of titles like Smartass and Am I the Asshole?
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Created a company culture rooted in empathy and strategic thinking
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Used small, intentional decisions (like box design!) to make a massive retail impact
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Is now launching both a documentary film and the first board game and puzzle museum in the U.S.
💡 Whether you’re an entrepreneur, creative, or lifelong learner — this conversation will inspire you to rethink what’s possible with a little vision, purpose, and a lot of action.
🔗 Explore More from Bob Moog & University Games:
🧩 Visit: https://ugames.com
🎯 Buy Games: https://areyougame.com
🛒 Also Available On: Amazon, Walmart, Target
👉 Subscribe to The Mike Litton Experience for more exclusive interviews with world-class entrepreneurs, creatives, and thought leaders.
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